15 years. 200+ events. Three continents. One mission: give every event producer access to the tools and knowledge it took me a career to build.

I'm Jessica Brown — a global event specialist based in Kansas City, Missouri. My career spans music festivals, Formula 1 experiences, Super Bowl activations, luxury travel events, and international productions across the U.S., Caribbean, and markets including Saudi Arabia, Croatia, and Mexico.
For 15 years, I built every document from scratch. Every artist advance. Every run-of-show. Every vendor brief. Then AI arrived — and I realised the industry hadn't caught up yet.
The Advance Co. is what I built to fix that. Real production knowledge, real AI workflows, real tools that work in the field.
Work with meLeading production across a growing portfolio of high-profile events.
Produced ChiefX Palm Springs for Chief's global women's leadership community.
Led US & Caribbean experience operations for luxury travel events.
6-year run managing premium travel experiences for Dead & Co., Phish, and Luke Bryan.
11 years of independent work spanning Formula 1, Super Bowl, and international festivals.
Where it all began. Intern to Festival Director in two years.
Consulting, production partnerships, or custom team training — reach out and let's see what makes sense.