AI-powered event production education

The future of event
production is here.

Courses, templates, and AI tools built by a 15-year veteran of Formula 1, Super Bowl, and international festivals — so you can do in hours what used to take days.

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15+
Years in the field
200+
Events produced
4
Digital products
∞
Hours saved
What we offer

Tools that move at your speed.

Flagship Course

AI for Event Producers

Learn to use Claude, ChatGPT, and automation tools to cut your production workload in half. Build run-of-shows, artist advances, budgets, and briefs in minutes.

$397 one-time · instant access
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Course

Break Into Premium Events

The insider's guide for freelance producers ready to land music festivals, luxury activations, and high-end clients. Now with AI-powered outreach tools.

$197 one-time · instant access
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Template Bundle

The Production Template Vault

Every template a senior producer uses — run-of-show, artist advance, budget, credential manifest, vendor brief — with AI prompts baked in.

$97 one-time · editable files
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Subscription

The Production Prompt Pack

New AI prompts for event producers every month. Covering artist relations, logistics, vendor comms, post-event reporting, and more.

$19 / month · cancel anytime
Subscribe
Why AI + events

The same work. A fraction of the time.

Artist advances in minutes

AI drafts your artist advance emails, rider confirmations, and hospitality summaries — you just fill in the blanks.

Run-of-show generation

Feed your schedule into an AI prompt and get a formatted, time-coded run-of-show in seconds rather than hours.

Budget forecasting

Smart spreadsheet templates with built-in AI formula prompts that adapt to your event type, size, and market.

Vendor brief writer

Generate professional vendor briefs, RFPs, and production memos with consistent brand voice and zero blank-page dread.

Jessica Brown — Global Event Producer
JB
200+
Events produced
15+
Years experience
3
Continents
F1
Super Bowl & more
Who's behind this

Built by a producer, for producers.

I'm Jessica Brown — 15+ years in global event production. Formula 1 Las Vegas. Super Bowl LVII. International music festivals on three continents. I've built every document, run every advance, and managed every crisis you can imagine.

I built The Advance Co. because I kept watching talented producers waste hours on things AI can do in minutes. These courses and tools are what I wish I'd had.

My full story
What producers say

From the people in the trenches.

★★★★★

"The AI for Event Producers course completely changed how I prep for festivals. What used to take me a full day now takes two hours. My clients have no idea — they just think I'm faster."

SK
Sarah K.
Independent Festival Producer
★★★★★

"I used the artist advance template on my first big booking and the tour manager said it was the most thorough advance they'd received all year. I've been using it ever since."

MT
Marcus T.
Event Production Coordinator
★★★★★

"Break Into Premium Events is the resource I needed five years ago. The production company list alone is worth 10x the price — these are the exact people I've been trying to get in front of."

DL
Devon L.
Freelance Event Producer
Ready to level up

Stop building the slow way.

Join producers who've already cut their prep time in half with AI-powered workflows.

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